Chris Cook, former Olympian and Commonwealth Games medalist, along with his partner Erica asked me to work with them to develop an identity for their swim academy. They had a clear idea that it should include an iconic character and suggested 'buddy the penguin' would form a main part of their brand. After developing this character and seven others to identify each of the stages of their school we worked on a huge range of materials from key rings to a car wrap. Chris and Erica are fantastic people to work with, full of creative energy and ideas, I'm not sure any client has as much enthusiasm for the brand we have developed together.
